“I fully believe it’s an inside job,” says Star.

The beauty service provider has capitalized on customer feedback to develop its own products, a strategy that began in December with a haircare line.

QVC, Inc. has teamed up with Batallure Beauty to create a new exclusive makeup brand called Carmindy Beauty, which will roll out on QVC in September.

Each product will keep your skin's glow-up on 100.

Startup is entering the haircare market.

The beauty empire CEO shares the keys to her success with the Most Powerful Women audience.

A tight focus on cosmetics and fragrances gives Ulta an edge over drugstores and department stores.

Crayola Beauty comes in 95 shades

Morphe Cosmetics is expanding, launching a new location at the West Edmonton Mall with plans to open new stores across the country.