Celebrity Beauty Brands and Influencers
Life of Makeup Influencers -Brand Collaborations
Social Media Cosmetics and the re-invention of the Beauty Industry
Subscription Box Overload!! 20 Subscription Services Reviewed (Ipsy, Sephora, Birchbox & More)
You'll probably want to mark your calendar for this.
Brick-and-mortar has gotten creative to get consumers in the door
In another sign that mall operators are thinking outside the box in their attempts to make themselves relevant to today’s consumers, Macerich is unveiling a new concept called BrandBox. The first iteration will come alive this weekend outside Washington, D.C.
Essence Beauty Carnival™ is a one-of-a-kind three-stop destination event for makeup superfans, hair chameleons and every woman in between.
Generation Z is defining the next culture shift as future consumers. Brands need to understand how they can market products to Generation Z - read how.
A brand ambassador (sometimes also called a corporate ambassador ) is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models , testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company.
As an Executive-in-Residence at Summit Partners, Myles McCormick works closely with the Summit team to invest in leading high-growth consume...
The DIY Makeup Expo is America's hottest beauty platform designed for MUA’s and cosmetic enthusiasts to connect. Members share beauty tips, top product reviews, and industry trends.
Attendees will undergo mini-makeovers, sample and purchase amazing products and get a chance to meet their favorite social media beauty influencers!
The DIY Makeup Movement is meant to empower the influencers that shape the industry. We celebrate the strength of womanhood through our partnership local nonprofits. A portion of all proceeds goes directly to this worthy cause.
Gearing up for growth, Morphe secures growth capital and a new partnership with Elevate Brandpartners, backed by private equity firm Summit Partners.