Fans are getting so excited for what's to come.

Jackie Aina has been unapologetic about holding the makeup industry accountable to the black women who buy its products.

With the recent rise of IGTV and custom filters, Instagram is courting beauty brands and beauty influencers more heavily.

Independent beauty brands including Glossier and Kylie Cosmetics are revving up sales growth, wooing millennials and younger consumers by offering new products and using social media.

Melania Trump and the Kardashians are linked to cosmetic lines. Some celebrity beauty lines are top-notch while others are not so surprisingly awful.

Who knew your stalking skills could result in some serious additions to your makeup bag?

Just wait until you see these.

Westman Atelier is one of many celebrity makeup artist brands that have entered the marketplace in recent years, including Charlotte Tilbury and Pat McGrath Labs. On Thursday, the brand launched an e-commerce site featuring the full assortment of six-products, including brushes, blushes and a foundation stick. Additionally, Westman Atelier has hired Catherine Piercy, former Vogue beauty director, and Lindsay Freeman to oversee creative content and digital and e-commerce strategy, respectively, for the brand.

With talks of Chiara Ferragni launching a line with Lancôme, we look at the rise of beauty products developed by bloggers and influencers