They aren't always a guaranteed hit.

Sales in the $62B cosmetics industry has been revolutionised by social media marketing. Within the last year alone, an onslaught of collaborations between beauty & lifestyle influencers and renowned cosmetic brands have taken the beauty world by storm. The appeal of cosmetic products for the millennial consumer lies in the fact that they are a …

Between L’Oréal Paris and Balmain to Lancome and Sonia Rykiel — these are our favorite beauty and fashion house collabs from the past and present.

From striking eyeshadow palettes to ethereal highlighters, well-known celebrities and influencers are teaming up with makeup brands to create one-of-a-kind collections for consumers. Here are the best new beauty collabs that are seriously worth the hype.

Upgrade your ‘shelfie’ game with these limited edition buys

Picture this: two icons walk into a room, and sparks fly immediately. That's kind of how we feel about a good beauty collaboration. This year, celebrities, fashion legends , influencers, and even Disney princesses have partnered with top cosmetics brands to make our dreams come true, with limited-edition sets of makeup, skin care, and hair care that perfectly meld the two's unique personas.

From influencer collabs to legendary artist collabs and even a celeb or two, these are the best makeup collaborations of 2017—so far.

Influencers have long made money by striking deals with companies and brands to promote products on their channels and streams — in the case of more popular influences, sometimes upwards of thousands of dollars for a single post or video. According to some members of the beauty community, however, some companies are now engaging in a more negative practice: paying influencers extra money to badmouth their competitors.

Here's how to apply.

Get ready to feel real bitter about not joining the beauty vlogger ranks earlier.