AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan
In the latest example of Gen Z's increased importance, a study finds 2018 foodservice delivery orders by Gen Z consumers totaled 552 million, just a million shy of millennials’ delivery orders. But a separate study found only 5% of marketers are focusing on this group, versus 60% with millennials.
Despite being raised in front of screens with access to connected technology, Generation Z value both physical and digital experience, meaning brands must focus on both.
Are you ready to market to the new generation of consumers? Learn more about how to market your business to Generation Z with these five marketing strategies!
Better position your product or service with Generation Z by understanding their values, how they make purchases, and how they differ from Millennials.
More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up and coming trend and why you should make these influencers a part of your social media strategy.
Introducing Refinery29's Z List: The 29 teens changing the face of fashion.
With talks of Chiara Ferragni launching a line with Lancôme, we look at the rise of beauty products developed by bloggers and influencers
Learn who this demographic is, what they’re looking for and how to win them over with influencer marketing.