These are the up-and-coming Instagrammers and YouTubers you'll want to keep up with in the new year.
While hardly a new concept, the use of celebrity endorsers can still greatly impact a brand.
Hollywood Branded discusses what makes a good celebrity endorsement for a beauty brand, using Jennifer Aniston as a case example.
Let your favourite celebrities guide your beauty regime
These celebrities cashed in on their makeup looks with their very own brands.
You would be surprised to find out which famous folks went undercover and started their own celebrity beauty brands.
Makeup, skincare, and hair-care products that are legitimately awesome.
Celebrities are taking the beauty industry by storm, with Fenty Beauty, KKW Beauty and Kylie Cosmetics leading the personality-driven category. It's not much of a surprise that more personalities are deciding to follow suit. Actress
We had no idea these popular beauty companies were owned by celebrities.