Generation Z is going to shape retail more dramatically than any previous generation. Learn how to make sure your store is ready.
Some of Gen Z hasn’t even entered the workforce yet, their economic influence is substantial. Check out their buying habits that is reshaping commerce.
Understand the consumer behavior of Generation Z and a marketing strategy to earn their attention and loyalty.
Gen Z, marketing strategy, college students
We’ve collected a few of the most important stats about Gen Z’s buying habits for marketers to note.
Generation Z characteristics center around the search for truth as the influence of the first generation of true digital natives is now radiating outward. For companies, this will bring both challenges and equally attractive opportunities.
Flexibility and an interest in exploring new channels will go a long way.
Better position your product or service with Generation Z by understanding their values, how they make purchases, and how they differ from Millennials.
Generation Z has $200 billion in spending power and are expected to account for about 40 percent of the consumer market by 2020. In this article, you’ll learn about Generation Z’s characteristics and preferences, and 10 vital strategies to use when marketing to the generation after Millennials.
Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with your customers.